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How to Create an Organized Image Library for your Business

Jesper Faurby — Mon, 16 Sep 2024 13:03:00 +0000

Organized Image Library

How to Create an Organized Image Library for your Business

Visual content marketing is one of the biggest marketing trends you can embrace to attract customers and grow your online business. While visual content varies from videos to blog infographics—digital images are the most important visual assets marketers use within their content strategy.

Statistics suggest that Facebook posts with images deliver 2.3 times more engagement than posts without images, and articles with images after every 75-100 words receive 2 times the social media shares than those with fewer images.

However, maintaining your image library can get challenging as you grow and expand.

Right from branded images, infographics, screenshots, and visuals for landing pages to memes and presentations—storing everything in one place isn’t an ideal solution. Without organizing the images, it will take hours for you and your team to find the image they're searching for—making the process more tedious than seamless.

Image library organization plays a critical role in decluttering your digital storage, organizing a library of images and creative assets, saving time, and helping your team maximize their productivity.

In this article, we'll cover how exactly you can use an organized image library for your organization. But first, let’s briefly understand what an image library is and why it's so important.

What’s an image library, and how does it help?

An image library or digital image storage is a cloud-based storage application that ensures a centralized and secure solution for storing, managing, organizing, and distributing images.

You can think of it as an image catalog that makes it easy to publish, manage, store, and archive many digital images quickly with no hassle.

Hence, with such a vast collection of images in your image library—it becomes more than necessary to organize the images based on different criteria like social media campaigns, dates, or blog posts.

This process of storing, organizing, searching, sharing, downloading, and archiving images in your image library is image management.

Here are the top benefits of organizing your image library:

Helps find images and other assets easily: An organized image library makes finding the right images a breeze for marketing activities and launch campaigns.
If organized properly, you can find images by name, date, keywords, locations, and categories in seconds—in a secure cloud-based environment.
Reduces error margins for your business: When you upload images to your website’s HTML, it’s important to create a correct path to your directory structure’s location where those images reside. In simple terms, the folder path that leads to the images and their names should be correct for the images to load properly on your site.
An organized image library with accurate folder and image names eliminates this risk—ensuring a quality customer experience.

Many software solutions like Digital Asset Management (DAM) tools, like IntelligenceBank Digital Asset Management and pCloud, help you maintain up-to-date images with correct naming conventions in your image library—reducing the risks of margin errors and lost sales.
Improves team collaboration and productivity: Whether your new marketing campaign involves hundreds of images or tons of videos— maintaining assets in a central location in an image library can help improve collaboration between cross-functional teams.

Now that you know the benefits of an organized image library let’s look at some best practices to maintain it.

Best practices to organize your business’s image library

While organizing your image library provides several benefits—the process might seem daunting, especially figuring out where to start from exactly.

Here are some tips and practices you can use to organize your business’s image library in a hassle-free manner.

1. Locate all images and begin with the most popular ones

One of the most time-consuming tasks is remembering where you’ve stored all the images—whether in a couple of hard drives, memory cards, email inboxes, or your local cloud storage. Thus, the first and most crucial step is to figure out all the possible image locations and assemble your assets in a centralized storage solution. However, this is easier said than done.

So, the trick is to start small. Start with locating the images you use daily—including your business’s logo or an image that captures your business’s mission.

If you’re starting from a clean slate and creating a brand-new cloud-based image library—focus on your most used images to avoid the clutter and get used to the new system.

Once you’re comfortable and familiar with using your image library—you can dig into your email inboxes and hard drives to fill out the rest of the images and archive.

2. Trim down your digital library

To ensure that you keep your image library as organized as possible—delete all the unnecessary images that aren’t simply upto the standard.

These images include images with poor focus, duplicates, corrupted images, unsalvageable exposures, or smaller or larger-sized images. This will take the load off your image library and make it easier for you and your team to find what you came looking for.

3. Use a standard file and folder structure

The next step is to determine your image library’s needs, goals, and categories of choice into which you wish to break down your library’s files and folder structure. Again, the possibilities are endless—you can sort by client names, years, chronological dates, or the purpose of images.

For instance, you can start by creating folders for years, months, and then different marketing campaigns you worked on in that month and save images of that particular campaign in its respective folder. You can also decide whether you want to save an original and edited or latest copy of images in standalone folders or together.

In the end—it all depends on your preferences and image-specific needs. However, when creating a folder structure, ask yourself these questions:

Is this folder structure clear enough to make finding priority images easy through standardized folder names?

Will this folder structure make it easier for my team members to quickly sort through and find visual assets?

Will this naming convention and system keep working as my image library grows?

If you said "yes" to these questions, your image library would be a fit to serve your organization's needs as it grows.

4. Rename your files strategically

Once you‘re through finding and creating the best folder structure for your image library, coming up with a strategic and uniform file naming system is the next crucial step.

With this step, you can add additional and specific image details to make image search easier by performing specific manual searches.

For instance, if you need to rename images from different social media campaigns you conducted in 2020 for a client—you can rename an image as "2020>ABC Agency>Instagram>more clicks on CTA.

Such strategic and specific image naming conventions will help you and your team instantly find the images you’re looking for with no hassle.

5. Leverage metadata management

Besides using consistent image naming conventions—it’s also important to ensure you’re using consistent metadata rules.

Metadata holds the information about your images and makes your image library more searchable—allowing you to search images based on relevant keywords.

For instance, if you need to find an image in your library that consists of interviews—you can search for terms like candidates, hiring, job, meeting, or experience to retrieve the image.

However, the power of metadata management extends further than just keywords or a few tags on the images. You can also find images based on other critical bits of information—including date, owner’s name, location, usage rights, version, and size.

Metadata will embed some of this information in the files—while you’ll need to add other relevant information manually, including keywords.

Pro tip: Whatever keywords you wish to include in the metadata, ensure you document the rules and use consistent terminologies, so every team member is on the same page.

6. Use an auto-tagging software

Building upon the strength of metadata management—auto-tagging software, such as Filecamp, Air and Exif Pilot, automatically labels and tags images in your image library. Hence, it automates keyword generation and processing to organize your image library.

You could do this manually too, but it’ll eat up a significant chunk of time. Here, an AI-backed auto-tagging software will not only save you time—but make the process much more efficient.

It will also ensure the correct and accurate labeling of images in your library, allowing you to find relevant images quickly based on the image’s details, especially when the deadlines are nearing, or you want to swap an image asset instantly.

So, use an auto-tagging software that uses image recognition to automate this process and boost your image library’s functionality.

7. Utilize cloud storage systems

Cloud storage solutions, like Filecamp, Mega, iCloud, and Box, let you store and manage your images online on servers—instead of external offline devices like hard drives or pen drives.

It helps you free up plenty of space on your personal computers and devices and provides an excellent way to organize images for future access and sort them for quick image retrieval.

Moreover, several cloud systems, including Google Drive, add added security for your files—allowing you to set access file permissions and flexibility to control who can view, edit, or access images within your library. This security is beneficial when you wish to share the images with specific team members who require it—instead of sharing the library with every member of your team.

Thus, if you need a solution for immediate access to images at any time—cloud storage for an image library is an ideal and secure solution.

8. Schedule regular image backups

Relying on a single on-premise image library isn’t a wise decision.

Hardware devices like computers can crash, get stolen, or even get damaged. Thus, by just relying on them, you stay at risk of losing all images at once. Here, using multiple image libraries ensures better segmentation and cross-functional collaboration by giving you access to grant and control permissions.

So, besides backing up your library to external hardware or drive — here are some of the other library backup solutions you can use for your image library:

Software library solutions, such as iPhoto Library Manager or Network-attached storage (NAS).

Multiple cloud solutions, such as Filecamp, Google Drive, Dropbox, or Microsoft OneDrive.

Free cloud photo services, such as Adobe Creative Cloud, Picturelife, and ThisLife make it easy to backup images from any desktop or mobile device with an additional layer of security and tools required to edit and organize your image library.

Services like Carbonite, CrashPlan, and Livedrive—securely backing up your entire desktop systems, including image libraries, daily without user interaction.

So, try out these backup options and choose a suitable solution to ensure a reliable and updated backup of your organized image library.

Conclusion

As a successful blogger and marketer, finding the ideal way to organize your image library is important, especially as you take on more work, learn more skills, work on more campaigns, and grow your digital library.

An organized and well-structured image library significantly cuts down the effort and time required to find specific images, giving you greater accessibility, improving productivity, and facilitating team collaboration.

So, use the tips mentioned above to create an organized image library to reshape your business workflow, streamline processes, and maintain an up-to-date and clean image library.

Alex Garcia

Alex Garcia is a content editor and writer at Writers Per Hour. She enjoys writing (and reading) about small business marketing, entrepreneurship, and design. When she's not writing, she's probably learning a new skill.

Published September 28, 2023

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The post How to Create an Organized Image Library for your Business appeared first on Filecamp.

Digital Asset Management Gets Friendly With Small Business

Jesper Faurby — Thu, 01 Aug 2024 09:12:13 +0000

Digital Asset Management

Digital Asset Management Gets Friendly With Small Business

Traditionally, Digital Asset Management systems (DAMs), have a somewhat well-deserved reputation for being cumbersome, having terrible user interfaces, a steep learning curve, and huge price tags.

The Price Revolution is Cloud-Based

Implementing a traditional on-premise digital asset management platform would include hardware costs, setup expenses, not to mention all the time your internal IT staff need to dedicate to keep everything up and running. As your assets grow, you might find that the solution you thought was sufficient isn’t scalable enough.

Today’s online digital asset management solutions have embraced the cloud-based world and can often deliver more features and a better User experience at a fraction of the cost of older enterprise DAMs. Cloud options move storage, processing, and more off-site, so you save costs on hardware. You also get to take advantage of industry-wide price reductions in processing, storage, and bandwidth.

You’ll get all the power of an enterprise-grade DAM but with a framework designed just for the needs of SMEs:

Simple. SaaS DAMs are usually easy to use. You and your users can get started without training. Just upload, tag, share, download…
Professional. Everything you do is part of your brand; your files and the way to share them should be too. Many cloud-based DAM solutions offer custom branding, branded folders, custom URLs and login screens, and some even white-label opportunities.
Affordable. Small business needs change often, and a DAM system should change with it. Today you can get a professional DAM solution for less than a dollar a day and, because it’s cloud-based, it can be expanded as your business grows.

Whether you’ve got a small amount of core traffic or plan on major expansions, cloud-based DAMs are here to meet your needs and keep your business running smoothly, without hurting your bottom line.

Benefits of SaaS

Working within a software-as-a-service model prevents customers from having to absorb many of the costs of a DAM. Cloud-based systems allow you to scale capacity up or down as needed, so you’re paying for just the amount you need instead of having to build out excess capacity.

Improvements to the systems you use, such as a DAM, are easier to execute in a SaaS environment. Whether it’s supporting more mobile devices, introducing new analytics, or updating file format support, SaaS deployments give you all the benefits of innovation without any of the on-premise upgrade headaches.

SaaS also has the benefit of being familiar to the executives of tomorrow. Millennials are taking bigger leads in the IT world, and they grew up in a largely cloud-based world. Twitter, Facebook, popular e-mail services, and video games all make use of SaaS architecture.

This workforce is more likely to struggle with on-site services, especially as they continue to adopt mobiles for work at home, in the field, and at meetings outside the office.

SaaS expands all of those benefits even further by giving you a platform that is secure in nature. Using HTTPS technology, your online digital asset management will secure your content and restrict unauthorized access to your files. Simple permissions control access, and you won’t need any new hardware or software to keep it that way.

Big-Name Trust for Small-Focused Services

Honestly, it’s a jungle out there, and finding the right DAM solution is tough. Thankfully, things are getting better. Most Online DAM platforms today are very capable when it comes to sharing branded elements, media files, image libraries, and more. Our best advice probably is to start a free trial and check any vendor’s client list. If you see top publishers, content creators, big marketers, or even TV channels on the list, you’re likely looking at a solid platform 😉

And thanks to SaaS and the Cloud you can now get Big Company Benefits at Startup Prices.

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Why all Agencies should offer Digital Asset Management platforms to their clients

Jesper Faurby — Tue, 23 Jul 2024 16:22:23 +0000

DAM for Agencies

Why all Agencies should offer Digital Asset Management platforms to their clients

Let’s not kid ourselves, when it comes to managing business relationships, first impressions count. So too does organization and overall professionalism. When it comes to organizing files, too many agencies fall into the trap of using email or consumer-grade systems, like Dropbox and Google Drive. Unfortunately, these systems fall short in both functionality and presentation.

Fortunately, a digital asset management system can help agencies impress their clients, organize files, and control access, among other things.

If you run or work for an advertising agency, you probably already know how much of a hassle it can be to manage relationships with clients. The fact is, your agency likely has a large number of clients on hand, and oftentimes, each client will require a lot of individual attention and effort. It’s the nature of the beast, and clients expect to get what they pay for.

When you’re trying to manage relationships with so many clients, it can be difficult and even overwhelming. You can send off an email with logos, brochure layouts, and website designs, and somehow your client will manage to lose the email or files. Next thing you know, you’re getting bombarded with requests for files. So and so never got the email, or this and that file has been misplaced. Soon enough, you’re spending more time trying to manage the communication process than you are getting actual work done.

When it comes to allowing, controlling, and managing access to files and media, there are better solutions out there than email, Dropbox, and other similar products. There are actually solutions which are designed from the ground up to meet the need of marketing agencies and other clients who deal with large numbers of files on a daily basis. A top-tier Digital Asset Management system (DAM), will offer a powerful and easy way to organize files, while also allowing agencies to brand the system and integrate it into their website and other assets.

Why Digital Asset Management Systems Are Perfect for Agencies

Agencies have to deal with a lot of files and a lot of clients. Clients, meanwhile, often have multiple people on staff, and sometimes other contractors and parties, who all have to access different digital assets. Far too often, the marketing agencies themselves get stuck with the hassle of having to try to manage files, and distribution and access to these files.

With an online digital asset management system, you can organize all of your clients’ files easily and securely. The files will be stored on the cloud and backed up. This reduces the risk of files ever being lost, deleted, or destroyed. For example, most DAM systems operate with a trash feature, where selected users are allowed to delete files, but only administrators can actually empty the trash. This makes it much less likely for a file to be accidentally deleted by a client who is not so tech-savvy.

This is important because when a large number of parties are granted access to files, important files can be accidentally deleted. Often, people simply don’t realize that they aren’t just deleting files on their computer but in fact, are deleting them from the central repository. With a DAM platform, you can minimize the risk of assets being permanently deleted. Let’s face it if you work on a large team, or with a large number of clients, someone at some time has, or will, accidentally delete an important file. Life happens, so it’s best to be prepared for it.

Most DAM systems also support extensive logs of all activities so you can track changes to individual files, and also be informed when files are uploaded to the system. If something is moved, sent to the trash, uploaded, whatever, as an administrator you’ll be able to find out who did what and when. This can come in very handy when a situation arises.

Some DAM systems also allow agencies to become resellers. This way, you can sell your preferred DAM platform to your customers. By offering a DAM solution to their clients, agencies can increase customer loyalty. Most customers are going to be impressed by the custom content management system that features their logos, stock images, and other assets.

Many DAM system vendors even allow agencies to bill their clients extra for accessing a DAM system, and this fee is often determined by the agency. So make sure you ask potential digital asset management system retailers about their reseller agreements.

Make Collaboration Among Multiple Parties Easy

Let’s be honest, agencies often become the de facto coordinator between companies and other parties. One minute, you’re managing a rather simple relationship with such & such company’s marketing department, creating a sales leaflet in InDesign. Next thing you know, you’re working with a mobile app design agency, a video production company, an event planner, and who knows who else.

Let’s say you have laid out a 32-page brochure, and sent the first draft to your customer for them to review. Now multiple parties start reviewing and commenting on each page. It is very easy to lose control of the overview when emails with comments start flowing back and forth between multiple parties.

Some Digital Asset Management solutions have built-in commenting and online proofing features that makes it easy to track changes on a wide variety of documents. These features enable you to add comments and markers on each page, pointing out exactly where changes are needed. And everybody invited to the process can see exactly who has asked for which changes.

Finally, when the changes have been implemented and a new version is uploaded, you can approve each page. And again, it is clear to everybody who has approved or rejected each specific page.

DAM systems with built-in proofing tools are great for coordinating work among multiple parties, even if those parties are spread across the world. Does your client have a web development team in India, a brand consultant in New York, and its main marketing staff in Berlin? With online proofing and commenting tools, coordinating these far flung teams and tracking their changes to documents is easy for you, the agency, and your client.

One thing to watch out for is the cost per user. Some DAM system vendors allow for unlimited users, while others charge per user. With some file management and collaboration systems, you end up having to shell out more money if you exceed preset membership prices. What seemed like a free or low-cost file management solution can quickly burgeon into a major cost.

White Label Your Asset Management System To Show Off Your Brand

Simpler consumer file management systems are often heavily branded with the host company’s brand. No one can really blame these companies for branding their systems after all their solutions are often offered for free or at a low (entry) cost.

But you want people to see your brand, know who you are, and what you’re about. With many professional-grade digital asset management systems, you can incorporate your own brand directly into the asset management system. This means your brand, logo, colors, URL, etc. will be in front of your clients every time they go to access files on your system. This results in brand consistency.

Some Digital Asset Management solutions even allow you to operate with multiple brands/themes within the same solution. This way, you can create a custom branded entrance for each of your clients. This can generate a lot of love and clients will appreciate the fact that you made a custom branded DAM portal just for them.

Ultimately, your digital asset management system will have a much better professional appeal. You will tie your clients much closer to your agency. And you will remind them that you take branding just as seriously as you advise them to.

Make Your DAM a part of Your Assets

Not only can you add your branding to the system, but you can also integrate most top-tier digital asset management systems right into your website. This way, you can drive your clients back to your domain, and offer them access to a highly functional digital asset management system that is integrated seamlessly into your website, and features all of your own branding.

Using consumer-grade solutions, such as Dropbox, simply won’t look or feel as professional. The Chief Marketing Officer of whatever company will be far more impressed heading to your agency’s website and logging into your own digital asset organization system with your own brand, than they would be if they had to sign up for and log into Dropbox or a similar system.

A DAM Is Both Functional and Impressive

At the end of the day, a digital asset management system, built with creative businesses in mind, is far more professional, foolproof, and secure than most consumer-grade products. For agencies, which often have to act as custodians for their client’s brands and files, this increased functionality makes managing the customer relationship much easier. This means you can spend more time building up your customer’s brand and assets. Further, given the value-added benefits of a DAM, your clients will appreciate you even more and feel more closely connected to your company.

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How to use digital asset management for marketing and sales

Jesper Faurby — Sun, 14 Jul 2024 13:33:55 +0000

DAM for marketing & Sales

How to use digital asset management for marketing and sales

How can a digital asset management (DAM) platform help marketing and sales teams?

Marketing and sales teams are dependent on digital assets such as images, videos, documents, spreadsheets, and websites to function properly. DAM makes it possible for these teams to have seamless access to these essential digital assets and to use them effortlessly across different channels and environments.

DAM improves team collaboration and provides an easy and smooth workflow. Results of a survey shows that 90% of marketers believe that a centralized management of digital assets is key to improving collaboration and keeping brand consistency across different platforms. A DAM platform is essential for this centralized management.

Let’s find out what DAM is and how exactly it can help improve your marketing and sales results.

TABLE OF CONTENTS

Introduction to digital asset management
Setting up your DAM system
DAM for Marketing Teams
DAM for Sales Teams
Filecamp's DAM Solution

Introduction to digital asset management

Digital Asset Management (DAM) systems play a crucial role in organizing and accessing digital content. Some of their benefits include:

Centralization of Assets:

DAM provides a single repository for storing digital assets like images, videos, and documents, making them easily accessible to all team members.

Enhanced Collaboration:

Teams can share and update assets in real time, fostering better teamwork and communication.

Version Control:

This feature ensures that the latest versions of assets are readily available while archiving older versions, reducing confusion. Filecamp excels here by automatically managing version histories for all uploaded assets.

Compliance Tracking:

DAM systems monitor licensing and usage rights, helping organizations adhere to legal guidelines and prevent issues.

If you’re interested in using a DAM system to improve your workflow, you need to make sure you choose the right system and set it up properly. Let’s see how to do it.

Setting up your DAM system

Step 1: Choose the Right Software

Evaluate DAM options based on factors such as:

User-friendliness: Ensure the interface is intuitive for all team members.
Scalability: Choose a solution that can grow with your business needs.
Cost: Analyze pricing plans to ensure they align with your budget while offering necessary features.
Storage Capacity: Consider the amount of storage you’ll need for your assets and ensure the DAM can accommodate future growth.
Support and Training: Look for providers that offer comprehensive customer support and training resources to help your team onboard smoothly.

Step 2: Organize Your Assets

Establish a logical structure for asset organization by:

Creating a clear folder hierarchy: Filecamp allows for customizable folder structures to categorize assets by type or project for easy navigation.
Implementing consistent naming conventions and metadata tagging: Use Filecamp's metadata tagging features to enhance searchability and help users find files quickly.

Step 3: Establish User Roles

Define access permissions based on team functions to ensure:

Role-specific access: Filecamp's granular permission control lets you grant editing rights to marketing while providing read-only access to external stakeholders.
Security: Protect sensitive content while promoting collaboration.

DAM for Marketing Teams

Marketers are often overwhelmed by the sheer number of digital assets, outdated materials, and poorly organized brand content. Things get even more chaotic when dealing with a multi-channel strategy. A digital asset management system can help by centralizing everything in one place, making it easier to manage your assets.

In fact, 90% of marketers believe that a centralized management of digital assets is key to improving collaboration and keeping brand consistency across different platforms. With a DAM, you can easily store, organize, retrieve, and share digital assets. It also helps reduce duplicate content and makes it easier to reuse assets in your marketing management software.

Here are some more features of DAM for marketing teams:

1. Maintains up-to-date assets

The version control feature keeps marketing teams equipped with updated digital assets. It archives the older version as the asset updates in the system and shares the newest version with everyone.

2. Keeps your branding consistent

Marketing materials must look the same across all the brand’s channels, campaigns, and messaging efforts. A DAM helps create templates for images, videos, documents, and more so every asset aligns with the company’s branding.

3. Tracks asset rights and compliance

Digital assets with licensing or usage restrictions must be carefully managed to comply with legal guidelines. A DAM system monitors these assets and any third-party content to help prevent legal problems. Additionally, DAM platforms can assist with contract management by storing and organizing contracts related to asset usage, ensuring that teams remain compliant with licensing terms and legal agreements.

4. Analyze assets

The DAM system’s analytics feature helps you assess the performance of your marketing materials. Its analytical reports can help you understand which assets perform better than others.

For example, if Airbnb were to launch a new campaign to promote its new homestay package, here’s how a DAM system would help its marketing team:

store and organize the locations’ images, social media design templates, videos, email templates, and other brand assets in a shared folder
categorize the digital assets for different platforms and purposes
use indexing and metadata tagging to help team members find and retrieve the brand assets quickly across different regions and languages
take approvals for designs, messaging, budget, etc. from central teams
maintain updated versions of package information, policies, and instructions to be shared with the team and customers

Bonus: Tips for using DAM to improve collaboration on marketing projects

93% of marketers believe in collaboration around marketing and analytics teams to drive results. It is a major feature of DAM systems — marketing teams can collaborate internally and externally to accelerate their project activities and include quick feedback loops to edit assets before hitting “publish.”

Here are a few tips on how marketing teams can improve collaboration on projects with DAM systems.

work seamlessly with external teams with controlled access to your content assets
upload new marketing assets into the DAM for review and approvals
use version control to allow all the stakeholders to work on the latest versions of the assets
improve communication between teams with shared projects and feedback loops
integrate DAM with project management tools for a smooth flow of assets between teams

DAM for Sales Teams

With 80% of B2B sales interactions shifting to digital channels by 2025, asset management is becoming more challenging for sales teams. Besides, these interactions leave these teams with an average of 1400 sales assets to sort and pick up during the calls.

A reliable DAM system like Filecamp can save sales teams’ time by storing and organizing their presentations, proposals, brochures, and other sales assets in the central library. It instantly helps teams edit, update, and retrieve the required content during sales calls and presentations.

84% of sales executives vouch for improving content search and utilization processes to boost their productivity — a DAM system helps do just that!

Here’s what makes DAM indispensable for sales teams.

1. Keep product information in sync

DAM systems store and update all product information — pricing sheets, catalogs, feature information, etc. — in one place. They ensure the sales teams always have the latest presentation and proposal information.

2. Collaborate and share content

With DAM systems, sales teams across different regions can collaborate on different sales assets. From creating a pitch to getting approvals and sharing it across the team, DAM manages everything on a single platform.

3. Create assets instantly

Pitch decks and presentations often have short deadlines, leaving salespeople with little to no time to produce these assets. DAM helps them find and sort through the required materials like product images, lead information, content, etc., to create these assets before time.

4. Track asset usage

DAM systems allow sales teams to monitor which assets are used more frequently during presentations and sales calls. They also capture prospect behavior on these assets. Salespeople can use these insights to guide their future sales methodologies.

For example, if the sales team at Trello has to pitch their product to a high-profile IT company, they would use a DAM system to:

store Trello’s images, demo videos, presentation, pitch deck, and call script in a shared folder
search and retrieve the above-mentioned assets with keywords/tags
edit and customize these assets according to the IT company’s use case
take approvals from central teams on these assets
record and save the call/meeting in a separate folder
track the prospect’s interaction with your assets by sharing direct links from the DAM
get personalized recommendations to use the right asset at the right time

Improving Workflow with DAM

Marketing and sales teams depend on central teams' review, feedback, and approvals to plan and execute their activities. However, the approval workflow is often back-and-forth when the teams use external platforms like emails or file sharing tools.

DAM systems, however, eliminate the hassle of switching between different platforms and sorting through multiple versions of assets. Here’s how:

1. Automates asset distribution

With a DAM system, you can create rules to distribute content with internal and external stakeholders whenever you upload/create new assets. It gives them the required access and permission based on your set rules.

2. Set up approvals

You can assign the created assets to specific roles in your team for reviews and approvals. The designated member will receive notification when the asset is under their worklist. It reduces approval delays and ensures everything takes place in a single platform.

3. Custom workflows

Every type of digital asset may need a different level of approval. The review and feedback process also varies—some might prefer online comments, while others prefer annotations. You can customize the approval workflows in the DAM system for different asset types.

4. Version control

You can trust DAM systems to maintain the latest versions of all digital assets. This is done to keep track of changes made throughout their lifecycle. Even if it’s a small logo or a long video, these systems archive previous versions and eliminate errors/revisions in content.

For example, if Microsoft creates a video to pitch its Power Apps platform to a new prospect, here’s how the sales and marketing teams would simplify their workflow with a DAM system.

sales team would create and store the video in a shared folder and give required permissions/accesses to specific stakeholders
the stakeholders will receive a notification to review the video and leave their feedback
sales team implements the feedback and seeks approval on the final version
stakeholders approve the updated version, and the video lands in the worklist of the marketing team automatically
marketing team reviews the video and includes it in their collaterals
once ready, these collaterals go for approval by stakeholders
approved assets are then ready for presentation/publishing

Filecamp's DAM Solution

The DAM market will reach $12.29 billion in 2028, and studies indicate that cloud-based solutions will be the main driver of this growth. Filecamp realized its significance earlier. We launched our user-friendly cloud DAM platform to enable hassle-free asset management for sales and marketing teams.

Filecamp’s DAM system stores all your digital assets in one place. You can share these assets across different teams, working from different regions, without affecting regulations and compliance.

Key features of Filecamp’s DAM system

Granular permission control for regulated use of assets
Access control for authorized use of assets
Annotations and online comments to add feedback
White labeling features to add your branding to content assets
Unlimited users in all the plans
Multiple content types to create, store, find, and retrieve
Image scanning and auto-tagging for easy access to assets
Multiple file formats to download different types of files

Getting started with Filecamp

It takes you a minute to get started with Filecamp. Just fill out a form with your name, email address, website, and trail domain for Filecamp, and you’ll be ready to go. It offers a free 30-day trial to experience and test its DAM system. You get access to all the features for free!

The best part — you don’t even need a credit card to set up your trial account. You can choose a paid plan after your trial ends and enter your payment information.

Mostafa Dastras

Mostafa Dastras has written for some companies such as HubSpot, WordStream, SmartInsights, LeadPages and MarketingProfs. He helps B2B businesses increase their organic traffic and generate leads.

Published October 15, 2024

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Digital asset management workflow: everything you need to know

Jesper Faurby — Tue, 04 Jun 2024 15:45:58 +0000

Digital Asset Management

DAM workflow:
everything you need to know

Tired of hunting down files in endless folders or waiting forever on approvals? Digital Asset Management (DAM) workflows bring structure to your digital workspace.

DAM workflows help fast-track teamwork, ensure easy access to files, and simplify the approval process. Whether it’s keeping everyone on the same page or securely archiving old versions, these workflows help you manage your digital assets smoothly. Ready to take control? Your DAM system is here to make it happen!

Types of DAM Workflows

A DAM workflow ensures digital assets move smoothly through their lifecycle, from creation to archiving. Here are the core types of DAM workflows to optimize asset management:

Asset-based workflow

Focuses on handling individual assets or asset groups. Ideal for organizing, tagging, and categorizing files for quick access. A DAM system supports asset-based workflows by using metadata and taxonomy for efficient storage and retrieval.

Collaborative workflow

Designed for teamwork, this workflow enables multiple stakeholders to work on assets simultaneously. It includes features for online proofing, feedback integration, and real-time updates, facilitating seamless collaboration.

Approval workflow

Manages the review and approval process for assets. Assets pass through various stages where stakeholders leave comments, request edits, and eventually approve the final version. This workflow streamlines feedback loops and helps finalize assets faster.

Archival workflow

Helps maintain version control by archiving old versions and keeping only the latest, approved files active. An archival workflow ensures past assets remain accessible for reference without cluttering the primary media library.

What are the Components of a DAM Workflow?

Here's what you need to set up an efficient DAM workflow for your business.

1. DAM software

A DAM system can make or break your asset management workflow. It has to have the right features to organize and manage all your digital assets.

You also need other tools to integrate with your DAM system. These tools could be categorized as:

Project management
Collaboration
Conversion and transformation
Automation
Online proofing
Distribution and routing
Scanning
Digitization
Content management systems, etc.

2. Media library

The media library includes all your digital assets—drafted, approved, or archived—that you organize in a DAM system. It is a central repository of documents, images, audio, videos, flipbooks, and other assets stored in different folders. The assets essentially have the labels/tags you used to dump them in a common folder.

3. Metadata

Metadata is at the core of a DAM system. It contains information about the digital assets you use to retrieve from the media library. The metadata includes the following details for an asset:

File name
Keywords
Tags
Description
Copyright information
Creation date
Update date
Archival date, etc.

4. Taxonomy

Taxonomy for digital assets means labeling them based on a pre-defined system. It helps you retrieve the assets quicker and send them for the next steps. For example, if the asset is in the approval stage, you can use the following labels to name it:

AR — Awaiting Review
UR — Under Review
RR — Revisions Required
AP — Approved
PU — Published
AH — Archived

5. Version control

Version control features allow you to track and manage asset updates over time. It ensures you’ve latest assets accessible when required. While version control doesn’t delete the older versions unless prompted, it archives them so you don’t accidentally use the old assets.

6. Access control

Access control keeps your assets secure by defining roles and permissions for specific members participating in the asset lifecycle. It prevents unauthorized access to your assets and ensures the modifications are genuine and relevant to the business.

7. Approval system

Having a systematic approval process in place simplifies asset reviews and approvals. You just need to identify the key members for approval and the different stages for assets to go through before approval. The DAM system handles the flow of assets through this process without your intervention.

8. DAM team

Identify the stakeholders in your business who’d participate in the DAM workflow. These people have different responsibilities based on their roles. The team can include:

Admin
Creator
Editor
Reviewer
Approver
Publisher / Distributor
Manager

The 7-Step DAM Workflow You Need for Your Assets

Workflow management is a structured process and involves multiple steps. Below you will find a 7-step process for managing your DAM workflow.

1. Check for an asset request

When a new project is onboard, teams consider new asset requirements according to various criteria such as the project’s time estimation, its milestones, and the people involved in it. They identify the type, format, and quantity of assets to be created and plan for content. A brief and an outline comes into the picture — it helps the DAM system understand the purpose of the asset.

2. Create the asset

Before you create assets, look into your content repository. Chances are you already have the asset or a similar version of it. You can ingest those assets into your DAM and modify them according to the project requirements.

But if you’ve to create new assets, you can use standardized templates or create the asset from scratch. A DAM system’s AI capabilities help with content generation, repurposing, and formatting. So you don’t have to do all the tasks manually — the system will replicate your tasks once you are appropriately trained.

3. Organize and store the asset

44% of bloggers publish new content between three to six times monthly. Imagine the number of hours your team spends daily looking for this content.

Wait! We’ve got the number for you—on average, it’s 2 hours per day, or 25% of their workweek. The reason is unorganized and poor content storage.

That’s where a DAM system saves the day. It organizes and stores your assets by creating proper metadata for them. It also makes an appropriate folder structure to ensure you’re not lost in a disarray of files.

You can implement access control to store assets and allow only authorized users to retrieve the material when required.

4. Review and approve the asset

Once your asset draft is ready, the DAM system moves it to the reviewer's worklist. It then executes your approval system, moving the asset across different levels of reviews and approvals.

Reviewers can add their feedback and suggestions to the asset via comments or annotations and send it back to the content creator for edits.

Every time the asset clears a level of review and feedback, the next role in the hierarchy is notified to review it. Once all the levels are cleared, the DAM system stores the final version of the asset in your library with a clear label. With its version control in place, you can easily identify the latest version of the asset.

5. Retrieve the asset

Research shows that 43% of employees would consider leaving their jobs if they couldn’t easily access the information they require daily.

Well, the easy way here is the DAM system, which uses indexing and categorization to help you access your assets faster. It uses key fields like file name, file type, keywords, and author to locate a particular asset.

If you have a large media library, the DAM system can customize its index module to minimize the result sets you get while retrieving an asset.

6. Publish and distribute the asset

The retrieved asset is now ready for publishing. You can use it in your presentations, brochures, emails, blogs, or other content platforms.

You can integrate your DAM system with tools like content management systems, sales enablement platforms, CRMs, and content delivery networks (CDNs). This eliminates manual content uploads to these platforms and allows asset performance tracking.

With the DAM system’s file-sharing capabilities, you can distribute content across sales, marketing, or higher management teams. It enforces access control on the files so only designated members can view them and their contents.

7. Archive the asset

Once an asset loses value over time, the DAM system archives it into a separate folder. It stores the assets safely for a long time unless you delete them at some point. The archive folder keeps your retired assets safe for future use and reference.

It also has proper naming conventions for these assets so you don’t accidentally send an expired document to your team or, worse, your client!

How Does a DAM Workflow Look Like for the Media and Entertainment Industry?

The media and entertainment industry held the largest revenue share in the DAM market last year (2023). It’s because they use the DAM system at every step of their asset management workflow.

Here’s a DAM workflow for a media and entertainment company — say, BBC.

BBC’s marketing team identifies asset requests — promotional mails, posters, trailers, etc. for TV series.
The content team creates the required posters, emails, and trailers.
The team uploads these assets into BBC’s DAM and organizes them based on their category, platform, and usage rights. The DAM system suggests metadata and taxonomy for easy access and retrieval. Similar content is then stored in corresponding folders.
The assets are then sent for review to the creative director, legal reviewer, and marketing head. Once reviewed, these stakeholders leave feedback, and the assets are revised to get final approval. The entire process is automated—the DAM system assigns the asset to stakeholders based on their role and sends them notifications for their tasks.
Once approved, you can retrieve the assets based on the metadata or taxonomy you used to organize them in the DAM system.
Retrieved assets can then be published on various platforms. Trailers can go on social media and TV, while posters can sit on large hoardings. You can also distribute the assets across internal and external stakeholders — news websites, journalists, board members, etc.
Once the campaign or series is over or complete, you can download these assets from TV, social media, and other platforms. The DAM system will store these retired assets in an archive folder if you need them in the future.

Bonus: How to Improve Your DAM Workflow with Filecamp

Choosing a DAM vendor can be tricky, but Filecamp makes it easier. It offers the best of both cloud and enterprise DAM systems without the need for heavy infrastructure. With the rising cloud-based DAM market, Filecamp keeps up by giving you easy, streamlined access to all your digital assets in one place.

What's more?

You can create a user template to invite multiple users to your files — which allows you to avoid sending individual invites when you need the same group again.
The AI-powered system provides auto-tagging to organize your assets.
When sharing files, you can use “Collections” to collect assets from different folders in a single link and send it to the stakeholders.
With its mobile-ready features, filecamp lets you review and manage your worklists anytime and anywhere.
Track updates in documents in real time — you'll be notified whenever a user changes the document.
Your assets enjoy bulletproof security with Filecamp’s SSL and HTTPS protocols—the best part is that it is hosted on the Google Cloud Platform.

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Top 12 Digital Asset Management Software for Photographers

Jesper Faurby — Sun, 02 Jun 2024 14:48:11 +0000

DAM for photographers

Top 12 Digital Asset Management Software for Photographers

If you have so many pictures on your laptop that you can’t find the necessary one when needed, you might be interested in digital asset management software. The post below will help you learn more about the options designed for photographers to manage images and group them in libraries efficiently.

DAM stands for digital asset management. Such options allow you to use a common database with metadata that contains the names of separate files and extra information. DAM enables you to administer a database and keep information organized. To avoid wasting time, look through these short reviews, and find the best option for your needs.

12 DIGITAL ASSET MANAGEMENT SOFTWARE FOR PHOTOGRAPHERS IN 2023

Filecamp
Adobe Bridge
ACDSee
Luminar 3
Adobe Lightroom Classic
DxO PhotoLab 2
PhaseOne Capture One Pro
Photo Mechanic
iMatch
MediaValet
WebDAM
Widen Collective

1. Filecamp – Best for Unique Custom Branding Options

MAIN BENEFITS:

Metadata editing
Batch processing
Fast search filters
XMP technology support

Filecamp is a photo organizing software designed to help companies manage their assets. It also enables users to share videos and brand guidelines. With it, you can assign different access rights to users.

Filecamp allows creating a media portal for distributors all over the globe or sending a download link to team members. Plus, you can apply custom branding features in Filecamp. The interface is fully customizable, and you can personalize the log-in screen for certain customers.

Thanks to advanced search options, you can instantly find the necessary file by keyword, author, type, and expiry date. You can search for media assets by keywords, XMP metadata, and auto tags. To review and approve creative works, you can use built-in commenting tools.

2. Adobe Bridge – Perfect for Batch Processing

MAIN BENEFITS:

Metadata editing
Batch processing
Search filters
XMP technology

Adobe Bridge has convenient preview, systematization, editing, and photo publishing functions. This software has a batch editing system called Adobe Portfolio (Complete Adobe Portfolio Review). Since files are uploaded directly to Adobe Portfolio, you can create a platform with assets you’ve imported.

In case you want to export files directly to Adobe Stock, you don’t need to re-tag your photographs since the keywords will be added automatically.

Adobe Bridge also supports an XMP (file-labeling) technology that is particularly useful in Adobe Suites. First off, it enables you to find a file with minimum time and effort. Plus, it can clear cache for old files that you don’t need anymore.

3. ACDSee – Best for Multiple Cameras

MAIN BENEFITS:

Supports multiple formats
Cross-platform
OneDrive integration

ACDSee is one of the oldest and most reputable photo catalog software (Best Photo Catalog Software List) on the market. It was developed almost with the appearance of digital photography. With it, you may create a backup schedule by setting dates. Plus, it stores your backups in the file locations of your choice. This function is important for photographers since their assets won’t be lost if something happens with their PC.

This digital asset management photography software is a perfect solution for photographers working with several cameras. It uses metadata to organize images and sorts them based on the original source.

For example, your photos will be characterized by the metadata that includes the info on the camera it was taken with or the PC the file was created on. The tool has a convenient batch processing feature, so you can instantly rename hundreds of shots, resize, edit, or rotate them.

4. Luminar 3 – High-Level File Control

MAIN BENEFITS:

Post-editing tools
Complete control over your assets
Tones of educational content and tutorials

Luminar 3 is a photo management program with photo editing features. It has effective post-editing tools, like filters, layer functions, which makes it similar to Lightroom and Photoshop. What’s more, it has complex editing features, including the generation of the old paper texture.

This digital asset management photography software allows you to manage, edit, delete and organize images. It might come in handy for family or product shooters who take hundreds of shots during a session.

You can find numerous articles, guides, and tutorials to master photo techniques and cope with photo editing and camera settings. For instance, to understand how to set low-key lighting, you just need to study the blog section at skylum.com.

The developers enhanced the Luminar 3 DAM system and made it more powerful. It’s really easy to organize and sort photos. You fully control your valuable assets and manage them as you like.

5. Adobe Lightroom Classic – For Smart File Management

MAIN BENEFITS:

Handy search features
Keywords mapping
Extended synchronization options

The most impressive thing about Lightroom Classic CC is that it automatically saves your photos to the cloud. Additionally, it has basic file organization features, like importing, keywords, metadata, and collections.

Even if you don’t know anything about digital asset management for photographers, this software is easy to master since it has an adaptable interface. Moreover, the search system is really convenient as it can find all matching search terms belonging to any image you’ve ever worked with.

Developers created this software especially for photographers, so it has all features a shooter might need. Furthermore, it has effective identification options. You can easily find your assets by previewing the thumbnails of your photographs and videos, using keywords, copyright information, or captions.

6. DxO PhotoLab 2 – Cutting-Edge Photo Organizing

MAIN BENEFITS:

Quick and well-organized DAM
Impressive noise reduction features
Simple UI

PhotoLab is a digital asset management photography program with a DAM module called PhotoLibrary. Its interface is responsive and simple to use. Here, you will find all the necessary options, including rating, sorting, search tools, etc. It automatically imports keywords in an XMP format by DxO.

You can open photos using the folder tree, star ratings, pick and reject tools to manage your assets. Plus, it’s possible to use keyword tags and apply them to several chosen photographs in the Customize view on the left of the Metadata panel. When you hover the cursor over the thumbnail, the keywords pop up. If you want to add a keyword to some photos, you can choose it from the recently used ones.

What’s more, you can search by using camera or shot settings. For example, you can enter a date, focal length, f-stop, and ISO setting.

7. PhaseOne Capture One Pro – Hassle-Free Photo Management

MAIN BENEFITS:

Quick import
Impressive photo-adjustment tools
Keyword tagging

If you are looking for a digital asset management photography tool, PhaseOne Capture One Pro 8 is exactly what you need. Apart from effective management and editing tools, it has an appealing UI.

You can use various photo import, library management, and image editing features. The software has a user-friendly DAM module. It allows you to avoid importing duplicates. This way, you can keep your library neat and organized. Plus, there is a lens correction feature that is compatible with almost all cameras.

8. Photo Mechanic – Deep Metadata Capabilities

MAIN BENEFITS:

Quick photo import
Effective metadata capabilities
Direct upload to customary services

Photo Mechanic is a perfect choice for tagging and browsing your digital assets. It enables you to quickly import files from the camera, preview them, make selections, and tag images with different types of IPTC metadata (captions, keywords, and copyright notices). If you need to get things done in a flash, this digital asset management photography software will help you do that.

Thanks to IPTC Stationary, the program stands out among similar alternatives. It allows encoding and decoding your files with other photo editing software. Moreover, you can add tags, color classes, and ratings near each image to simplify the search.

9. iMatch – Professional Tool for Search and Access

MAIN BENEFITS:

User forum
Supports third-party plug-ins
Fast file search

Although iMatch has professional features, it is suitable for complete beginners. It enables you to control and organize your photos where they are initially located. Thus, you don’t have to move them to special folders since this digital asset management photography software will easily find them.

It supports the most popular metadata formats, including IPTC and XMP. Plus, the software has an advanced metadata editor that allows generating quick lists and performing batch editing. It has numerous templates and tools for workflow automation.

10. MediaValet – Great for Beginners

MAIN BENEFITS:

Safe file sharing
Neat interface
Archive versions

Thanks to its cloud-based global network, MediaValet has extensive sharing options. All manipulations are performed in the Internet environment. The software allows safe browsing of permission-based categories.

This digital asset management photography software also helps boost sales and find the latest media files. It enables you to search for the necessary content on any device. Plus, in the MediaValet library, you can create, collaborate, and preview MS Office documents, images, PDFs, video clips, and 3Ds. The platform supports AI-driven object, text, color, and face recognition, so the sorting and searching process is really fast and convenient.

Thanks to the automatic tagging features, media files are grouped into categories and subcategories, and users can easily find the necessary photo. The software integrates with Wrike, Workfront, Slack, OKTA, Active Directory, WordPress, Drupal 8, Adobe Creative Cloud, Sharepoint, Office 365, Hootsuite, etc.

11. WebDAM – Reliable and Efficient Digital Management

MAIN BENEFITS:

Appealing thumbnails
Search by keywords
Expanded sharing options

WebDAM is considered to be one of the most reputable cloud-based digital asset management photography solutions. It is developed for users looking for something powerful and reliable to organize their media files. The software provides a great number of helpful tools and guarantees a flawless user experience. This platform is a perfect option for teams since it speeds up the workflow.

All manipulations, like sharing, managing, or sorting, are carried out on the cloud. Also, you can work with any file type and enjoy easy-to-apply options. WebDAM is a powerful analytical tool that you can use to track the feedback your files receive.

Depending on how much you are ready to invest in the software, you will get more and more helpful features for managing your assets.

12. Widen Collective – Best for Configuration and Customization

MAIN BENEFITS:

Metadata and tagging
User-friendly navigation
Online knowledge base

Widen Collective is designed for marketers, salespeople, and partners who constantly need to update media content on their businesses. It allows you to manage, share, and distribute photos and other content on the net. What’s more, it guarantees a fast and convenient searching experience.

The digital asset management photography platform leaves most of the competitors behind thanks to its effective search features and flexible metadata models. Moreover, you can control access levels by assigning various roles and permissions to user teams.

You can use the software as an autonomous digital asset management tool or create a huge management system. Apart from basic DAM features, Widen Collective provides some add-on apps to organize your brand management, marketing resource management, or product information management system. This way, you can build up a system tailored particularly for your business needs.

For instance, Portals enable you to share media collections, while Entries allow generating product content for e-commerce distribution.

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The post Top 12 Digital Asset Management Software for Photographers appeared first on Filecamp.

Improve Brand Consistency & Team Collaboration with Cloud-based DAM Solutions

Jesper Faurby — Sat, 18 May 2024 15:09:42 +0000

Digital Asset Management

Improve Brand Consistency & Team Collaboration with Cloud-based DAM Solutions

No matter your industry niche, a consistent brand identity is essential for both attracting new customers and maintaining a loyal customer base in the long term. However, when you’re running complex marketing campaigns over several different channels and media formats, making sure you’re upholding this consistent identity can be more than a little challenging.

Cloud-based digital asset management software (DAM) can be a great route towards streamlining team collaboration and simplifying the work of keeping your brand consistent across multiple touchpoints.

In this guide, we’ll take a closer look at what cloud DAMs are, their role within asset management, and how a DAM workflow can help you form a stronger, more consistent brand.

What Are Cloud DAMs?

Cloud DAM software (digital asset management software) is a platform designed to help businesses manage and access their digital assets through a single, centralized database.

Unlike on-premise DAMs, which were more common before the advent of cloud storage, cloud DAMs use the physical hardware owned by a cloud storage provider, and are usually accessible through a recurring subscription fee.

This means that you won’t have to worry about common maintenance requirements that can come with owning the storage hardware itself, such as backing up data, maintaining your own servers, keeping on top of updates, and other responsibilities.

Aside from encouraging efficient digital asset management by providing one centralized system for storing and organizing your assets, DAMs also offer a number of functions that are directly beneficial to maintaining brand consistency, including:

A central asset repository that acts as a single “source of truth” for your brand identity.
Systems for tracking changes to assets over time and making sure these align with your brand guidelines and identity.
Streamlined processes like asset approval and distribution, reducing the risk of human error.
Asset usage tracking, allows you to identify root causes if you notice inconsistencies in your brand messaging.

When these features and more are channeled through an efficient DAM workflow, you’ll find it much easier to ensure a reliable baseline for your brand identity and a stronger foundation for all marketing campaigns.

3 Ways Cloud DAMs Can Support Brand Consistency

In the right hands, a DAM platform can go far beyond a simple storage solution, and provide invaluable structure and workflow management that will guarantee airtight brand consistency across all your marketing.

Here are some of the ways you can leverage your DAM system to support your branding and ensure a consistent experience for your target customer.

Centralized Brand Assets

One of the biggest benefits of cloud DAMs for brand consistency is the way in which it centralizes your branded assets. This ensures that everyone at your business who interacts with branded materials is “singing from the same song sheet”, whether they’re working in marketing, sales, customer service, or any other customer-facing channel.

The way that DAMs act as a centralized source for your assets provides two main benefits for your brand consistency:

Avoiding Asset Duplication: Using a DAM ensures that your team won’t be using unapproved variations of the same assets. This is especially important if you’re supporting your core products or services with auxiliary revenue streams like white label reseller hosting, where there’s an increased risk of having locally-saved versions of core assets that may be inconsistent with brand guidelines.

Streamlining Version Control: When you have a DAM in place, it’s easier for brand managers to ensure teams are always using the most recent versions of branded assets, and alert the relevant people of updates. This means that workers can act quickly to retroactively update any errors that might have slipped through the net, and generally reduce the risk of inconsistent branding materials.

Simplified Use of Brand Guidelines

Brand guidelines are one of the most basic foundations of brand consistency. However, they’re only going to be as effective as their accessibility and the ease at which your teams can integrate them into their work.

Like your other assets, cloud DAMs give you a platform to store your brand guidelines and ensure teams are working from the same point of reference. Aside from this, many DAMs have functions that allow you to display brand guidelines alongside the relevant assets. This will help guide your team’s interactions with them and make it easier to ensure your guidelines are adhered to.

DAMs are also a great platform for distributing content templates for presentations, social media posts, and other assets. This allows users to create content without altering crucial branded elements, and provides an extra level of assurance that brand guidelines are being adhered to.

Enhanced Brand Security

Keeping your brand consistent isn’t just about making sure that everyone has access to the assets they need to perform their tasks. It’s also crucial to apply necessary access limitations and avoid assets being misused or edited in a way that could harm brand consistency.

With a DAM in place, you’ll be able to leverage permission settings to define specific roles for different user accounts and enhance brand consistency across all assets.

Some of the ways that DAMs can be used to achieve this include:

Access restrictions based on role responsibilities, for example graphic designers have permission to edit files, whereas sales representatives only being able to view or download them.

Setting up and enforcing approval workflows that will ensure all new assets go through the right checks and reviews before they’re green-lit for publishing.

Setting expiry dates on access for freelancers and other external users to match the scope of a given project.

Using version control features to back up previous iterations of core assets which you can later revert to if necessary.

By leveraging these features of cloud DAMs, you’ll be able to maintain an extra safety net that prevents improper use of assets that contribute to your brand identity. This means there’ll be less manual oversight needed to ensure your campaigns are delivered as intended.

3 Digital Asset Management Best Practices

Cloud DAMs offer huge potential for any brand looking to streamline the way their assets are organized and maintain consistent brand identity across every touchpoint. However, like any other tool, it’s crucial to combine your DAM with usage practices that leverage its full potential and avoid common mistakes.

If you’re looking to onboard a DAM for the first time, or you simply want to ensure you’re making the most of your tool, here’s three important best practices to use in your approach to digital asset management.

1. Establish Clear Branding Standardisations

Even if your DAM is only being used by a small team right now, it’s still important to apply standardizations that will make navigating your asset library as easy as possible, even as your business grows and new people join the organization.

Setting consistent naming conventions for different file types, and training your team on these, will make it easy to understand what kind of assets you’re storing at a glance and search for particular files when they’re needed. DAM metadata, such as the file type, size, usage details, and date of creation/expiration can also simplify the process of navigating large asset libraries to find what you’re looking for.

When you establish these standardizations early, and make sure they’re adhered to on an ongoing basis, you’ll be able to circumvent common stumbling blocks and optimize DAM use for greater efficiency.

2. Have a DAM Governance Policy

Your DAM governance policy will outline the established rules and practices for anyone using your DAM, defining variables like asset use guidelines, user permissions for different team members, and the process for uploading new materials to the library.

Set some time aside to map out and codify this policy, considering questions like:

What kind of assets are compatible with our DAM?
Who needs access to which files?
How should our files be named and organized?
Which devices are going to have access to the DAM?

3. Appoint a Digital Asset Manager

Putting someone in charge of managing your DAM will keep the whole database streamlined and operating within the usage rules you’ve established.

Your digital asset manager will fulfil responsibilities such as tracking, organizing, and securing all of your digital assets, keeping the entire system up-to-date and functioning as it should. They’ll also act as your other workers’ first point of contact for anything related to the DAM, for example adjusting access permissions for use in a given project or helping users find a group of assets they need.

Some key traits to look for when you’re appointing a digital asset manager from within your organization include:

Organizational skills and a proven ability to create and manage structured taxonomies.
Technical proficiency with DAMs or similar large-scale file management systems.
Analytical and reporting skills that will assist in interpreting patterns of asset usage.
Interpersonal and collaboration skills that will help teams and individuals get the most out of their DAM use.

Final Thoughts

Whether you’re just getting started on defining your brand or you’re looking to fine-tune long-established marketing channels, we hope this guide has given you a better understanding of how DAMs can refine your brand consistency and ensure smoother collaboration throughout your team.

To discover how a high-quality DAM can make your brand more consistent, try our Digital Asset Management software for free today.

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The post Improve Brand Consistency & Team Collaboration with Cloud-based DAM Solutions appeared first on Filecamp.

Digital Asset Management Strategies For Consistent Branding

Jesper Faurby — Wed, 17 Apr 2024 11:15:39 +0000

Digital Asset Management Strategies

Digital Asset Management Strategies For Consistent Branding

38% of consumers will leave and never come back when your website looks uninviting and unpolished. Digital asset management strategies can help you establish a recognizable brand identity with clear and consistent messaging.

Digital asset management (DAM) is a reliable ally to deliver better brand consistency. To help you, we'll explore different digital asset management strategies so you can get the most out of your DAM system. We'll also highlight real brand examples and best practices that can help you manage and control all your digital assets.

By the end of this read, you'll discover practical ways to better manage, organize, and distribute your media content using DAM software.

5 Effective Digital Asset Management Strategies To Improve Brand Consistency

As you go through each strategy, pay close attention to the action points you need to learn and make.

Create A One-Stop Asset Hub
Use Reliable Version Control To Track Changes
Unite Your Digital Asset Management System With Your Business Platforms
Perform Regular Audits (Monthly, Quarterly, Or Annual) Of Your Asset Usage
Measure Brand Consistency Using Digital Asset Management Solution

1. Create A One-Stop Asset Hub

83% of employees had to recreate specific assets because they couldn't find them. This is where a digital asset management system comes in handy. They provide a secure, centralized storage location to help you organize and track all your valuable assets.

DAM systems provide a structured way to organize all your brand assets. You can use categories, search functions, and tags so your team can find what they need quickly.

Filecamp's DAM system works the same and lets you control and manage digital assets throughout their lifecycle. Currently, the digital asset lifecycle has 5 phases, and they give each phase specific tools to ensure you'll get the job done right.

This DAM system comes with straightforward controls so new users can easily navigate its dashboard and perform various tasks (find, review, publish, etc.) It also takes a few clicks to upload images, videos, logos, and documents to support your brand-related content.

Best Practice: Enhance Searchability Using Smart Tagging

Make all your existing assets accessible using smart tagging. This tool uses AI-powered algorithms to scan and automatically generate tags for each asset. AI bases all tags on the asset's content, context, and visual elements.

In Filecamp, this feature is called auto tags. Here's how easy it is to use.

Some DAM systems also automatically update an existing asset's tags when you or your team modify it to keep it accurate and relevant.

2. Use Reliable Version Control To Track Changes

Version control experiments with new designs or features without affecting the original version. Once the changes or updates are made, you can save it as a new asset.

Let's take a retail business as an example to give you an idea of how DAM version control works. When you add new product images, each will go through several edits (cropping, color correction, etc.) for quality consistency and make it more appealing to customers.

Digital asset management software will never rename the new assets. But it automatically saves each new version with a number at the end of its name to prevent confusion. Here’s one simple way to name a new asset.

You can also add "v1" for a shorter file name. Aside from the asset creation, it will also help your creative and marketing teams review and approve the modification. It will then provide a detailed history for each asset so your team can see previous versions and compare changes.

Without proper coordination, multiple team members working on the same brand asset can end up in errors and confusion. Use DAM software's role-based access control, so you can control which staff can access specific assets. This also locks an asset, so no one can make changes while going through the review or approval stage.

Best Practice: Document Changes In Your Brand Guidelines

Document every detail of the changes in your brand guidelines. It will help your team members and external collaborators understand your brand standards and avoid branding mistakes (ex. incorrect colors or outdated logos).

In your brand guidelines, provide clear descriptions of your brand asset's key elements (ex. logo size, space requirements, and color variations). It will help clarify and explain the brand guidelines to your team members and collaborators.

Let's say you're designing pitch deck templates. Discuss every key element of the pitch deck based on their usage or purpose.

Imagery: Describe the exact position where an image should be framed
Typography: Show the approved fonts per heading, subheading, and body text
Slide layouts: Present a balanced slide layout with proper alignment, margins, and spacing
Color palette: Give examples of how to combine primary and secondary colors that complement each other
Chart and graph: Use charts and graphs to explain complex data; they should match the brand’s color palette and fonts

It would also help to give out visual examples to show how to properly use your asset. Here's one excellent pitch deck example you can use when you are in the food delivery industry like DoorDash.

This pitch highlights traction to back up the business's viability and potential. You can use it to give real-time proof (weekly growth, annual sales, etc.) of how thriving the company is.

3. Unite Your Digital Asset Management System With Your Business Platforms

The goal is to get all your business platforms in sync, so your team (from different departments) will only use approved and updated digital files. This will keep all your content and marketing materials uniform and aligned with your brand guidelines.

The good news is DAM systems can connect with various business platforms like:

A. Content Management Systems (CMS)

Integrating your CMS with a DAM system simplifies the process of creating and managing digital assets and content for your websites and blogs. When you update or add new content or visual elements, it will automatically reflect across all your web pages.

Your team can quickly access digital assets stored in your DAM system and use them within your CMS. To enhance your assets further, leverage DAM's Dynamic Asset Transformation (DAT) feature. It transforms brand assets into various optimized variations so they will adapt perfectly to different devices, sizes, and resolutions. If you want to see how brands use it, check Vitamart.

Their first step is to create a standardized format for all their product images to keep a consistent and professional appeal. They use the same background color, size, and angle focus. All product labels are also clearly visible to help customers quickly find the information (ingredients, usage instructions, etc.) they need. You can even inspect it closely using the zoom feature.

Vitamart understands that intricate and high-resolution images can slow down the loading speed. So, they optimize the image dimensions to speed it up, boost your site/blog's SEO authority, and fit the display area.

Best Practice: Select The Right Integration Method

DAM systems offer multiple options to integrate your CMS. Here are the top choices you to consider:

Integration Method	Purpose	Compatible CMS
Pre-Built Plugins	Quick & easy integration; ideal for non-tech employees	WordPress or Drupal
Middleware Solutions	Use integration platforms when no direct integration option is available	Zapier or MuleSoft
API-Based Integration	Best for integrating multiple systems with great customization & control	Shopify or Contentful

B. Social Media Management Tools

62.6% of the world's population is using social media now. Modern marketers take this as an opportunity to strengthen further their brand's identity (grow and promote). Digital asset management solutions offer different integration options to make social media management simpler.

It will be easier to plan, schedule, and update your content after uploading your digital files to your DAM system. To organize it, we categorize your social media asset libraries on your DAM system. Here are 8 asset libraries you can copy:

This digital asset management strategy will let your team manage, tag, and retrieve assets efficiently. When selecting social media tools, consider the marketing campaigns you are running. Let's say your digital marketing strategy is focused more on Instagram, get social media tools with features that can help you maximize your ROI and marketing efforts.

Hootsuite is an excellent option for Instagram marketing. It has user-friendly tools to create effective content calendars and schedule them. You can monitor all of your marketing activities using their clean and intuitive dashboard. You will never miss any interactions with your target audience with their social listening tool.

Here are other viable social media management tools you can consider:

Social Media Management Tool	Best For	Purpose
Buffer	X (Twitter)	Simplify cross-platform posting & asset management
Sendible	LinkedIn	Offer tools for LinkedIn business page management (bulk upload, tagging, Canva integration, etc.)
SocialBee	TikTok	Good fit for promoting trendy dropshipping products using videos (on-demand & live) & determine top-performing posts
CoSchedule	Pinterest	Include an all-in-one AI marketing calendar & collaborative editor
Sprout Social	Facebook	Provide a Smart inbox to track comments, messages, & notifications in one place

Best Practice: Optimize Your Metadata

When you integrate your social media management tool and DAM system, the metadata will also be added. Make sure you choose metadata that describes its content or context.

The goal of metadata is to make the asset easy to find. The simplest way to deliver it is by adding specific, descriptive words. You can take Escort's approach of using the product's name as the primary keyword.

This strategy appeals to consumers who know exactly what they want. To strengthen their approach, they include the keywords in the product descriptions and key metadata elements (headers, title tags, and meta descriptions). They also use their product's unique selling point as supporting keywords to provide more context.

Currently, Escort focuses on radar detector technology (main parts and accessories). Since it comes with a wide range of products, the brand organizes them based on its type to avoid confusion. Here are ways you can optimize your metadata:

Expiration dates: Food, supplements and vitamins, and beverages
Usage rights: Software and other products/services that come with licenses
Contextual tags: Add words that have a strong emotional or informational impact like "weather-resistant" or "exclusive"

4. Perform Regular Audits (Monthly, Quarterly, Or Annual) Of Your Asset Usage

As your brand evolves, your digital asset library grows as well. Performing regular audits will help you identify and remove outdated logos and other media content. Let's determine when is the best time to do monthly, quarterly, and annual audits.

4.1 Set Up Audit Schedules

DAM solution lets you automate your audit process. Quarterly audits help you to immediately spot issues and address them sooner. It also helps:

Handle high-volume assets
Running dynamic marketing strategies
Constantly changing the brand guideline
Industries that are highly competitive or trends are changing fast (ex. fashion and technology)

The only downside of quarterly audits is they require more effort and resources. If you're lacking in this area, you can commit to an annual audit.

When deciding how often you should perform audits, consider the nature of the products you offer. For example, if you offer customization services or customizable products like custom bulk stickers online. Since the sticker designs and specifications are frequently changing to meet customer preferences, do a weekly and monthly audit.

From initial designs to final specifications, the custom sticker will go through various adjustments to fit the customer feedback. So, a weekly audit is ideal during the creation process of the sticker. It will help you keep track of your inventory and records. Monthly audits enable you to sort and remove customers' rejected designs and adjust your product catalog accordingly.

4.2 Use Asset Status As Metadata & Tags

Categorizing your assets based on their status is the simplest way to review your assets quickly and effectively. You can include “active,” “archived,” or “obsolete” tags in every asset you have. In the DAM solution, you can remove or change the status of your assets with a few clicks.

Like in an audit, you should add metadata relevant to your product or services. For example, you're running a headhunter agency. You can add tags and metadata to present the status of the following:

	Tags	Metadata
Job descriptions	Open, Closed, Pending Approval, & Draft	Job title, location, posting date, salary range, & hiring manager
Candidate profiles	Active, Inactive, Hired, & Archived	Experience level, industry, & skills
Employer-related assets	Current, Outdated, Campaign-Specific, & General Use	Employer Name, asset Type, expiration date, & usage rights
Regulatory compliance & contracts	Legal, Expired, & Active	Compliance status, document type, & review date

Headhunter agencies like Genius, offer helpful resources to help candidates land a job and employers find the best talent to hire. You can use the resource types and set them as your metadata:

Job search tools
Free resume templates
Career advice and planning
Interview preparation guides

Through these, you can improve your recruitment process efficiency. Also, you can make the experience more convenient for the candidates, recruiters, and clients.

4.3 Implement Expiration Dates

Expiration dates help you keep your assets relevant. The dates serve as a reminder to know if a specific asset requires an update removal, or replacement. You can also use expiration dates to automate your workflows, reducing the manual effort of maintaining your DAM system.

Coca-Cola is only a few brands that successfully use this in its DAM system. The brand uses it as a timely update when running seasonal campaigns. Once the campaign ends, all outdated materials are automatically archived.

Aside from Coca-Cola, expiration dates are also excellent for the hiring industry where you need to keep a productive job posting experience. The only difference is career platforms use expiration dates to specify the job's starting date.

The example above focuses mainly on available internship programs. Aside from the starting date, you can also include the application's opening and closing date. This ensures you will only display the latest internship opportunities and other relevant information. DAM system will automatically remove the internship listing when any of these are met:

Position is filled
Reach the starting or closing date
Partner company's contract or agreement expires
Inactivity (depends on your set period; ex. 30 days)

Best Practice: Key Questions To Answer During Audit

There are tons of concerns and issues to address during an asset audit. To make sure you'll cover them up, create a question list. Answer these questions:

Are assets stored in a logical and organized manner?
Is version history complete and accurate for all assets?
Is the asset organization structure (taxonomy) up-to-date?
Did you set up a system for tracking asset usage and performance?
Did you set expiration dates and lifecycles for time-sensitive assets?
Do your assets align with the latest messaging and brand guidelines?
Are there new compliance or legal requirements that you need to integrate?
Are there any bottlenecks or delays in the workflow and approval processes?
Are you following the file naming conventions to ensure the asset's clarity and consistency?

5. Measure Brand Consistency Using Digital Asset Management Solution

Do your brand consistency efforts work? DAM solutions offer multiple tracking tools and analytics to show how well your asset performs. Here are key metrics that the DAM platform commonly tracks:

Asset usage: Number of times existing assets are accessed, downloaded, and viewed
Brand guideline views: How often users access the guidelines and how long they spend viewing it
Campaign metrics: How effective the assets are in specific marketing campaigns (reach, engagement, and impact)
Asset performance: Conversion rates, engagement rates, and ROI analysis (marketing campaigns and other initiatives)
Asset lifecycle: Asset's age and average time it takes to move through the approval (after creation) and deployment stage (after approval)

Best Practice: Create Feedback Loops Within Your DAM System

Maintaining a consistent brand requires teamwork. Your team member's unique perspective can help address any issues and improve workflow processes. The feedback loop can help collect your team's unique opinions, comments, or suggestions.

You can create feedback loops in a DAM system using surveys and polls. Some DAMs offer integration from a third-party platform like Zapier, but some allow uploading surveys/polls as a document.

Conclusion

When implementing digital asset management strategies, take a moment to ask yourself: Do all my digital assets work well together to present a consistent, trustworthy brand? If not, review your existing workflow and processes to identify the issues or gaps. Find reliable solutions and learn how you can better use your brand assets to make it more consistent.

Need help? Manage all your digital marketing assets using Filecamp's user-friendly cloud platform. It gives you handy tools and guides on how to build interactive brand identity guidelines, online proofing, and more. Explore Filecamp’s features and see how it can boost your branding consistency using a successful DAM strategy.

Levi Sullivan

Levi Sullivan is a seasoned communicator with experience in public speaking, graphic design, digital journalism, and content marketing. He helps brands 10x their organic growth through modern marketing campaigns.

Published September 18, 2024

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How AI is transforming Digital Asset Management

Jesper Faurby — Thu, 21 Mar 2024 11:52:17 +0000

Digital Asset Management & AI

How AI Tools Are Revolutionizing the Way We Handle Digital Assets

The modern approach to managing digital assets is at a turning point, thanks to artificial intelligence. Conventional approaches to controlling digital assets bordered on manual processes; thus, it took lots of time, and company errors were inevitable. As the number of multimedia increases exponentially and with a streamlined method of getting to that media, they turn to AI-integrated workflows to remain a step ahead in the ever-accelerating digital business world.

AI is revolutionizing the Intelligent Asset Management space, from Auto-tagging to smart search and managing versions to using machine learning to predict the Asset’s life cycle. These technologies help creative teams to focus on conceiving, designing, and altering since several processes are completed before touching the creative teams, and the results are much more accurate. However, it has been identified that AI technology will progressively be amongst the defining elements in the future of DAM, offering more opportunities for enhancement and fresh possibilities.

Benefits of DAM Artificial Intelligence

TABLE OF CONTENTS

AI Tagging and Content Optimization
Advanced Search Capabilities with AI
Version Control and Duplicate Detection
Automation of Workflows and Smart Recommendations
To Sum Up

AI Tagging and Content Optimization

Manual management of digital assets becomes cumbersome, especially for an organization facing high volumes of multimedia resources. AI helps lessen the load on this process by assigning them automatically and providing an accurate method for managing and classifying assets. Key areas where AI adds so much value include the following:

Tagging Automation and Metadata Generation

Fully featured AI systems can analyze images, videos, and other files to generate appropriate tags, independent of any human contribution.

Image Recognition: Through AI, objects, people, and scenes in the image are identified.
Text and Speech Analysis: AI extracts keywords from documents or audio files to enrich searchability.

Consistent and Error-Free Organization

Manual tagging often results in inconsistency, making the locating of files difficult. AI ensures standardization and accuracy.

Standardized Taxonomies: AI follows the predefined rules of tagging and maintains categorization uniformly.
Eliminating Typos, Duplicates, and Incorrectly Labeled Assets: Automatic tagging avoids human errors in tagging.

Enhanced Search and File Discovery

AI-powered content organization enhances search capabilities and enables users to find files quickly and efficiently.

Smart Filters: AI tags facilitate filtering by color, object type, or file usage.
Contextual Search: Users can find assets using natural language queries like "images of summer events."

Faster Workflows and Increased Productivity

Bulk Tagging: AI can tag thousands of files in seconds, speeding up onboarding processes.
Automated Updates: As new files get uploaded continuously, AI tools keep updating the tags and categories with no manual input.

Automating the organization of content, AI releases the creative and strategic work so teams can spend their valuable time on higher-value work rather than on administrative ones. This increases productivity and helps companies fully leverage their digital assets.

AI Tagging and Content Optimization Elements

Advanced Search Capabilities with AI

AI redefined how users find and access digital assets, making this process even faster, intuitive, and precise. Often, traditional keyword-based searches fall short when large and complex asset libraries must be dealt with. AI-powered search applies advanced algorithms that deliver more relevant results and improve overall efficiency and user experience.

Visual Search for Faster Retrieval

AI enables visual search that permits you to search for files according to the image rather than sticking strictly to textual searches.

Image Matching: Just upload a sample image, and the system will find you visually similar assets in an automated manner.
Object Detection: Search engines can identify objects or scenes within photos for more refined results.
Facial Recognition: AI can track down photos with specific individuals in less than a second.

Natural Language Processing in Context Search

AI-driven intelligent search platforms understand user intent using NLP for contextual searching.

Context-Aware Queries: It enables users to search for information by using phrases such as "product launch video last year."
Synonym Recognition: The system is tuned to understand various versions, like "advertisement" and "promo."
Language Flexibility: AI-powered search solutions can deal with multiple languages, thus broadening their use.

Semantic Search for Better Precision

AI does not rely on mere keywords but instead searches for meaning in queries and delivers results with better precision.

Concept Matching: Searching results will also include related items, even if exact terms are not in the metadata.
Intent Prediction: AI helps predict what users may be interested in searching for about their past or present behavior.
Clustered Results: Group similar files together to make the search results less cumbersome.

How AI Advances Search Capabilities

With enhanced search capabilities driven by AI, managing digital assets is faster, smarter, and more reliable. These tools understand context, recognize visual patterns, and adapt to user behavior—all to make finding your assets a breeze.

Version Control and Duplicate Detection

Managing various versions of the same asset and avoiding unnecessary duplications can be challenging, particularly in fast-paced environments. AI-powered tools simplify version control and duplicate detection, ensuring teams always work with the most current and relevant files. This minimizes clutter, saves storage space, and prevents errors from using outdated content.

1. AI-Driven Version Control

AI makes it easier to track and manage different versions of digital assets.

Automatic Version Identification: AI detects updates to files and labels them accordingly.
Version History Tracking: Users can view all previous versions, complete with timestamps and a record of changes.
Smart Version Alerts: Notifications alert team members when a newer version of an asset is available.
Rollback Options: Teams can revert to earlier versions as needed.

2. Efficient Duplicate Detection and Management

AI tools prevent duplicate file accumulation by identifying and merging identical or similar assets.

Content Comparison: Scans for duplicate content, regardless of differing file names.
Similarity Detection: Detects near-duplicates, such as resized or slightly edited images.
Automated Merging: Flags duplicates for deletion or combines them into a single version.
Storage Optimization: Eliminating unnecessary duplicates saves storage space and reduces costs.

3. Streamlining Collaboration and Reducing Confusion

Clear version control and duplicate management reduce miscommunication within teams.

Eliminates File Conflicts: Ensures everyone works on the most recent version, avoiding errors.
Centralized Asset Repository: Stores all versions in one place, accessible to authorized users.
Improved Workflow Transparency: Allows teams to track changes and identify who made them.

4. Impact on Productivity and Workflow Efficiency

Reduced Manual Work: Automates tasks like version updates and duplicate removal.
Faster Access to Correct Files: Teams spend less time searching for the latest version.
Better Data Hygiene: A clean and organized library improves overall workflow.

AI-powered version control and duplicate detection tackle common challenges in asset management AI, ensuring teams work more effectively, stay aligned, and focus on delivering high-quality results.

Automation of Workflows and Smart Recommendations

AI is revolutionizing the operation of Digital Asset Management by introducing automation and intelligent suggestions for tasks. This escalates activities and ensures the appropriate material gets to the correct individual at the proper time. For organizations exploring advanced systems, understanding how to build a learning management system can offer valuable insights into leveraging AI for effective content delivery and management. Integrating AI eliminates time-consuming chores, enabling employees to unlock their creative potential and develop innovative strategies while fully optimizing the use of assets.

Business Processes for Specific and Efficient Working

AI automates tasks through predefined rules whereby it will initiate some action once certain conditions have been met.

Approval Processes: Can automatically send the assets to the right people for review and approval.
Content Publishing: automatically posts content on various platforms and also plans for content distribution.
File Organization: Classifies new material and assigns labels to it on its own.
Task Notifications: Reminds the team’s members of matters concerning activities or dates to be accomplished.

Five Wise Suggestions on the Appropriate Inventory

Using the user’s behavior and previous performances on the platform, AI-driven approaches recommend content to the user.

Asset Usage Patterns: Performance logging of files often accessed and suggests them for related activities.
Contextual Suggestions: Suggest files according to work type, team requirement, or search criteria.
Automated Content Refresh: Former files are recognized, and suggestions for change are given.
Cross-Asset Linking: Provides other related assets that can help manage project operations.

Increased Efficiency with Forecasting Data

AI is also good at predicting future requirements, which can assist in planning and executing a task.

Campaign Preparation: Forecasts the movement of assets depending on past records.
Resource Needs Anticipation: Reminds teams when those frequently used files need to be updated or added to.
Workflow Optimization: Analyze the current task efficiency to determine the tasks within the project that is taking so much time and recommend ways to accelerate the project.

Advantages of Workflow Automation and Smart Recommendations

Reduced Manual Effort: Simplified work means employees spend less time on routine work.
Faster Project Delivery: The Lean process is characterized by the efficiency of process flows, which means quick delivery of outcomes.
Improved Asset Utilization: Prevents important, valuable content to be skipped over.
Increased Collaboration: In this case, notifications and task assignments help keep the teams on the same page.

These features of decision support and operation automation allow for reducing disturbances and making better decisions in asset management. These tools assist in managing operations and generate new levels of productivity since human effort is usually the slowest.

Challenges and Future Prospects

Of course, DAM has opportunities to improve AI integration; however, it has its problems. Also, there must be a considerate mix between the automation of tasks and human supervision. However, as AI advances, it presents interesting potential for changing DAM systems.

Challenges in Implementing AI in DAM AI

Data Privacy and Security Risks. AI tools use extensive data, which comes with questions on how data, especially sensitive information, is handled. Companies must understand and adhere strictly to laws such as the GDPR and CCPA regarding privacy.
High Costs of Implementation. Implementing AI systems or creating any AI-centered systems requires substantial initial software and human resources investments. Small businesses are especially likely not to see these costs compensated by the potential advantages.
Issues of Accuracy and Reliability. There can be mis-tagging sometimes, and recommendations sometimes go wrong in AI models. To ensure the stable operation of such systems, constant supervision and adjustment of algorithms used are needed.
Resistance to Change. In this case, employees may not embrace AI tools because they feel the technology will cost them their jobs or are too complex to embrace. This sustains trust, and those in the organizations must be trained to use the tools and communicate effectively.

The potential of DAM AI

More Advanced AI Models: In the field of deep learning, assumed progress will primarily be achieved on the tagger accuracy, the recognition of content, as well as predictive aspects. AI tools will become capable of increasing their level of understanding the needs and situations of users.
Integration with Other Technologies: Due to the emergence of new technologies, like IoT, blockchain, and AR/VR AI-powered DAM systems will be connected in new ways. The real-time exchange of data will improve working together and increase the rate of decision-making.
Enhanced Personalization and Automation: AI will recommend even more based on user conduct and sequences of tasks. Detailed activities will be performed by systems automatically from the time they are designed right through to the time they are disseminated.
Adaptive Learning Systems: AI tools will get smarter over time and actually “learn” from the different investments that users subject them to. That will assist organizations to be in a position to meet marketing trends and needs in business processes.

Balance Automation and Human Input

It’s vital to remember that human intervention cannot be fully replaced by AI in managing such systems. Though AI can automate ordinary routines, creative work, key choices, and management decisions need human intervention. It is the reality that if organizations attain the right quality, they have to overcome a few challenges, some of which include balancing automation and manual controls.

It will be more appropriate to refer to the threat posed by AI as not replacing employment but rather moving people to more valuable activities. The future of managing assets includes DAM AI, where human and artificial intelligence coexist.

Intelligent asset management solutions are now transforming the conventional ways of handling business content. Nonetheless, several advancements in artificial intelligence can be anticipated to revolutionize DAMs of the future to be smarter, faster, and admired with higher interconnectivity. Firms that adopt these innovations early enough will stand to benefit from them in a world that is increasingly going digital.

Why it’s Vital to Balance Automation and Human Input

To Sum Up

The application of AI is rapidly changing how firms handle digital content by innovatively optimizing processes, increasing efficiency, and strengthening collaboration. The added attributes such as auto-tagging, enhanced search, versioning, and suggestions eliminate repetitive jobs and channel the teams' minds towards the more productive, higher-value tasks. That is why these advancements increase efficiency and enable the players to utilize their online properties optimally to gain a competitive advantage.

Regarding trends for further development of services linked to digital asset management, AI will remain a double-edged sword. Some challenges arise, such as the privacy of the data, the costs from implementation to its full potential,l and the indisputable fact that a portion of it requires human intervention. Yet those who plan to incorporate AI into their business will be able to take their performances to the next level of effectiveness and creativity. The prospect of future development of DAM AI is to create an optimal ratio between automated processes and the need for input from management, helping organizations work more efficiently and grow by advances in the world of information technology.

Yuliya Melnik

Yuliya Melnik is a technical writer at Cleveroad, a software development company. She is passionate about innovative technologies that make the world a better place and loves creating content that evokes vivid emotions.

Published January 21, 2025

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How to Choose the Best Digital Asset Management Software in 7 Steps

Jesper Faurby — Thu, 01 Feb 2024 12:26:41 +0000

Digital Asset Management Software

How to Choose the Best Digital Asset Management Software in 7 Steps

The digital asset management (DAM) market has been expanding as businesses of all sizes race to keep up with the ever-changing digital landscape. However, managing digital assets can be a real challenge to organizations. With so many different types of files and data to keep track of, it can be tough to know where to start.

In this blog post, we’ll walk you through the steps to take in selecting the best digital asset management system for your business. So whether you’re just starting or searching for an upgrade, read on for the essential tips to make the right decision.

How to Choose the Best Digital Asset Management Software in 7 Steps

Understand Your Digital Asset Management Needs
Research Different Digital Asset Management Options
Get Quotes and Compare Software Features
Schedule Demos with Vendors
Check for Compatibility with Your Current System
Ask about Support and Services Options
Make Your Purchase Decision

1. Understand Your Digital Asset Management Needs

In the business world, digital assets are essential assets. That’s why it’s critical to have a program for managing them. DAM software provides a central repository for storing, organizing, and managing digital files. The files can include images, videos, audio, and other documents. It also has tools for tagging, searching, and governing user permissions.

Who Uses Digital Asset Management Software?

Any company with many digital files will benefit from using the DAM system. These include:

Advertising

Agencies handle many digital files, including documents, videos, and images. They also must track who has access to the files and control what actions users can take. Implementing DAM software helps advertising agencies stay organized by providing a central repository for all digital assets.

Media

DAM is critical for storing and retrieving high-resolution photos, videos, and audio files in the media industry. With the media needing to create and share so much content online, it’s crucial to have a system that can help organize digital assets. In addition, the software allows media companies to provide a central repository for all digital content, making it quick to find and use.

Education

Meanwhile, the education sector can use DAM to store and share teaching materials, research papers, and class projects. They can also use the platform to track who has access to the files and control what actions users can take. DAM systems help educational institutions keep track of digital assets and improve collaboration.

Entertainment

The entertainment industry can use DAM software to store and share digital files of movies, TV shows, and music. It can also manage digital rights and permissions. Entertainment companies use DAM solutions to protect their intellectual property and control how others use their digital assets.

Healthcare

The healthcare industry can store and share medical images, patient records, and research data with DAM tools. It can also track the source of medical devices and manage digital rights. In addition, healthcare organizations can use digital asset management software to protect patient privacy and comply with regulations.

To understand your DAM needs, it's essential first to identify and assess your company's high-risk digital assets that most need protection. It can be anything from a website or social media platform to an email list or customer database. In general, consider any digital asset that has the potential to generate revenue as a valuable resource for your business.

Once you have determined your organization’s critical digital assets, you can assess which ones need the most protection. This step will help you find the best way to manage and safeguard your assets. For example, if you have a website that generates significant traffic, you’ll want to back it up frequently to protect it from hacking attempts.

In the same manner, if you have a customer database containing sensitive information, you’ll need to take steps to secure it and only provide access to authorized personnel. Again, by taking the time to understand your DAM needs, you ensure that your business makes the most of its online presence.

2. Research Different Digital Asset Management Options

A report forecasts that the global digital asset management sector will reach $10.018 by 2026. Thus, it would be wise for companies to invest in digital assets. However, since DAM encompasses a broad range of solutions and technologies, it can be challenging to define which tool is right for your company. To help narrow down the field, it's crucial first to learn the various DAM solutions available.

Types of Digital Asset Management Solutions

Here are several examples of the various types of DAM software:

Product Information Management

Digital product information management (PIM) systems manage and store product data, such as pricing, descriptions, and images. PIM platforms are suitable for companies of all sizes, but they’re most helpful to organizations that sell products online. The software aids brands in setting up accurate product listings across multiple channels, and it can track product changes and revisions over time.

Brand Management

Another DAM type is brand management systems. The solution helps organizations control and monitor their brand identity across digital channels. In addition, it provides users with tools to create and oversee digital branding assets, such as logos, color schemes, and fonts.

Brand management software also offers functionalities for monitoring and reporting on how others employ the brand online. As a result, marketing and advertising agencies and large corporations often adopt the system.

Marketing Resource Management

Besides brand management software, marketing resource management (MRM) systems also help teams manage and store digital marketing assets. In addition, the solution assists users in organizing and sharing digital files, such as images, videos, and documents.

MRM software also offers features for handling marketing campaigns and reporting on results. Marketing agencies and in-house marketing departments typically use these systems.

Video Management

Last on the list is video management systems that store and organize digital video files. The software helps users tag and catalog video files and manage video playback and streaming. News organizations, online video providers, and businesses that use video for training or marketing usually employ video management solutions.

3. Get Quotes and Compare Software Features

When looking for DAM software for your business, it's essential to take the time to get quotes and compare features. In addition, assessing the capabilities of various software products is vital to find the one that best meets your company's requirements.

Digital Asset Management Core Features

The best digital asset management software in 2022 usually offers the following features:

Security

The digital age has brought with it a need for increased security measures. When choosing DAM, look for products with robust security features, such as user authentication, file encryption, digital rights, and malware protection. Such a system must provide you with continuous compliance, which entails regular security monitoring to meet industry best practices.

Sharing

As digital assets become more prevalent, it's crucial to have a platform that can easily and securely share files. Many DAM systems offer features for sharing files internally and externally. In addition, social sharing capabilities, such as the ability to post assets to social media sites, are also becoming popular.

Management

Moreover, the digital asset management tool you choose should have functions for managing digital files. For example, it must include tagging, categorizing, and searching for assets. Other systems include metadata, which businesses can use to describe and identify files.

Version Control and History

DAM software often provides features for tracking changes over time. This function can help keep track of revisions or reverting to older versions of files. It shows that you apply the correct version of the digital asset and that no essential changes are missing.

Supports Diverse Devices and Formats

Another feature to explore when selecting a DAM system is that the product supports various devices and file formats. This capability ensures that you can implement the software on all of your devices and that you can access assets in the format you need.

Third-Party Integration

Finally, the software you choose should be able to integrate with other systems you use. This function can make it simpler to manage digital assets across various platforms and can offer additional features and capabilities.

Equally essential is to get quotes from different organizations. In this way, you can ensure that you're getting the best possible price and not paying more than what’s necessary for the software. DAM solutions typically cost between $350 and $5,000 annually. Some with more complex features may charge more, so it's crucial to request quotes to learn the optimal price.

4. Schedule Demos with Vendors

To see the products in action, scheduling demos with vendors is vital to get a feel of the software. But, of course, it will also show you how the solution might best fit your organization’s needs. During the demo, ask questions about pricing, usability, integrations, and support. Likewise, remember to clarify the vendor’s experience with similar companies and what kind of success they have achieved.

Questions to Ask Vendors

Listed below are questions you can ask vendors:

How easy is it to use the DAM software?

Ask the vendor to demonstrate basic tasks, such as adding files, tagging, and searching. If the software is challenging to use, it will likely cause frustration to your employees and may decrease productivity.

What types of system training and support are available?

Likewise, clarify available training options such as in-person training, webinars, or video tutorials. Ask about their service options, such as live chat, email, or phone support.

Are there any upfront and additional fees?

Don't forget to verify any upfront charges, such as setup or installation fees. Also, determine if there will be any additional training or support costs.

5. Check for Compatibility with Your Current System

When selecting a digital asset management tool, it's crucial to consider compatibility with the hardware, software, and devices you currently use. Otherwise, you may find yourself faced with expensive upgrades or unable to access critical files. Some DAM platforms also typically work with a specific hardware or software type. In addition, some may need to integrate with other systems or devices before working correctly. Hence, it's necessary to check system compatibility before making a purchase.

Common Dam Integrations

Take a look at these standard DAM integrations:

CRM

A customer relationship management (CRM) system helps businesses manage customer contact information, sales history, and support requests. Companies can integrate the DAM system with a platform like monday.com sales CRM to consolidate and track customer data and transactions.

CMS

DAM solutions can also integrate with a content management system (CMS) to easily manage digital files and assets. For example, the most popular CMS platforms allow integrations with DAM software to enable them to add, edit, and delete digital assets readily from their website.

Web Servers

Meanwhile, web servers are necessary for digital assets to be accessible on the internet. For example, Apache web servers integrate with most DAM solutions. This setup allows DAM software to manage files on web browsers.

Remember, it's vital to consult with a DAM expert to ensure that the system you're considering will be able to integrate seamlessly with your existing infrastructure. Considering the points mentioned, you can ensure that you're choosing software that will meet your needs and provide the level of compatibility you require.

6. Ask about Support and Services Options

Another aspect to consider when selecting DAM is support and service options. This critical component ensures you can use the service effectively and resolve any issues.

Different Support and Services Available

Many DAM vendors provide support through the following channels:

Live Chat

This option allows customers to chat with a vendor representative in real-time to get answers to their questions. It lets them obtain the information they need quickly and easily.

Phone Support

On the other hand, phone support supported by VoIP solutions allows clients to speak to a customer representative over the telephone. It's the best option for complex issues that require a more detailed explanation. Number masking is mandatory here for the complete protection of user information.

Email Support

Lastly, this option lets customers send their questions and concerns through email. It's an excellent channel for more straightforward issues that don't require a phone call or live chat.

7. Make Your Purchase Decision

It's time to make the purchase decision. But before doing that, take a closer look at these final considerations.

Factors to Consider before Deciding

Here are a few primary factors to keep in mind before deciding.

Features

As discussed earlier, DAM systems come with a variety of features. Therefore, choosing software with the functions you need is vital. Otherwise, you'll be paying for features you won't use.

Price

DAM solutions typically cost between $350 and $5,000 per year. Therefore, getting quotes from several software vendors is crucial to finding the best price.

Filecamp offers some of the most affordable yet top-tier features in the market today.

Ease of use

You'll likewise want to consider how intuitive the system is to use. After all, you don't want to spend hours figuring out how to use the software.

Compatibility

As mentioned previously, ensuring the DAM system you select is compatible with the software, hardware, and devices you currently use is essential. Otherwise, you'll face costly upgrades or fail to access critical files.

Support options

Keep in mind to check if the vendor offers support and service options that fit your company's requirements.

Finally, remember it's best to purchase from credible providers. If you still have concerns about the software, don't hesitate to ask the vendor before making any purchase.

Increase Productivity with Digital Asset Management Software

After carefully considering your needs and researching the available options, you should be ready to make a purchase decision. Remember that various software packages offer varying features, so selecting one that will meet your specific requirements is vital.

Also, consider checking out review sites like Capterra, G2, and Tekpon to gather additional insights.

Don't forget to ask about support and service options, as these can also be critical factors in ensuring the successful implementation of your new DAM software. By following these seven steps, you are sure to find a solution that will help you manage your digital assets more efficiently and improve your workflow.

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The post How to Choose the Best Digital Asset Management Software in 7 Steps appeared first on Filecamp.

10 Benefits of Brand Asset Management Software for Marketing Agencies

Jesper Faurby — Wed, 10 Jan 2024 09:59:11 +0000

Brand Asset Management

10 Benefits of Brand Asset Management Software for Marketing Agencies

Brand asset management software streamlines the organization, retrieval, and use of a marketing agency's and its client's brand assets. These assets include digital files such as logos, images, videos, and other guidelines that embody the brand's identity.

A digital asset management solution provides easy access to the most up-to-date and approved versions of these assets, enabling consistency across all marketing channels.

If you're a marketing agency dealing with multiple brands (each with unique assets), you need to make brand management software your best friend. It simplifies managing vast amounts of digital content, saving time and reducing errors.

TABLE OF CONTENTS

What could your marketing team do with an extra seven hours per week?
Locating digital assets is an unnecessary time drain
10 Benefits of Brand Asset Management Software for Marketing Agencies
Build a healthier bottom line with brand asset management software

What could your marketing team do with an extra seven hours per week?

A study of 10,000 marketers found they spend almost seven hours weekly recreating work. This is an astonishing 4.5 hours higher than the global average.

That's equivalent to an extra working day.

From the same report, marketers felt:

They only spent 28% of their time doing what they were hired to do.
60% of their time was wasted on unnecessary tasks like searching emails for information.

And 90% of marketing teams feel they're not as effective as they could be because they don't have the right processes in place.

Locating digital assets is an unnecessary time drain

Finding digital assets and documents is a pain for nearly every department.

However, for marketing departments and agencies, not having quick access to the latest version of an asset stalls campaigns and produces erroneous work. Of course, this is the last thing you need when you're trying to impress and keep clients in an already competitive industry.

And a large portion of marketers are feeling the pain.

The State of Digital Asset Management 2023 report tells us how:

60% of study participants report catching team members using the wrong version of a logo
56% of marketing teams believe they waste money on asset creation because people can't find them.
51% of teams waste time searching for digital assets.

Such issues are beneath your marketing agency. You've carefully assembled your talented team to produce breathtaking campaigns, not spend their time searching for a logo.

Unfortunately, the most creative individuals can't flex their muscles without the tools to succeed. A report explains how 70% of marketing decision-makers agree that their department is a bottleneck to delivering optimal customer service.

Investing in brand management software does make a difference. The same report states that 28% of marketers who use it now spend less time searching for assets, with 35% wasting less time managing assets.

10 Benefits of Brand Asset Management Software for Marketing Agencies

Managing all your clients' assets in one place is logical to a sound mind. Brand management software enables this. Let's explore the ten benefits of investing in this valuable marketing tool.

1. A centralized asset repository

Picture this:

The marketing manager has the agency's updated logo, while the sales team keeps attaching the old logo to client proposals. Face-palm.

Or the team is trying to make a light-colored version of a client's logo visible on a piece of marketing material — not realizing there is a darker alternative.

With no centralized location, assets are scattered across different team members' computers, cloud storage accounts, and external hard drives. The result? Version control issues or difficulty locating an asset.

And let's face it. This is no way to work efficiently.

Centralized storage offers a single source of truth for all digital assets and serves as quality control in preserving the integrity of digital assets throughout their lifecycle.

Organizing your image library and other assets ensures every team member accesses the same repository, always using the most current and approved asset versions. This organization helps teams roll out high-quality campaigns quickly without being burdened by an unnecessary bottleneck.

2. Easy and quick retrieval of assets from anywhere

Imagine accessing the latest version of client brand materials from any corner of the world.

Beyond having your assets in one place, it's about reaching them anytime, anywhere. That makes the software an absolute boon for teams increasingly embracing remote work or spreading across different locations.

In the past, finding an asset might have felt like searching for a needle in a haystack. But with advanced search and filtering options, it's more like having a digital magnet to draw out exactly what you need at the moment.

Need the latest version of a logo? Type in the name, apply a filter, and bam — there it is. Quick retrieval isn't just a fancy feature — it's a critical time-saver that lets marketers spend more time creating and less time hunting for assets.

Whether accessing your entire asset library while sipping coffee in a Parisian café or quickly finding the exact image you need to nail your next client presentation, easy accessibility transforms how marketing agencies operate, fostering efficiency and connectivity from anywhere.

3. Efficient organization of brand assets

Design team hands up if this scenario looks familiar:

Navigating through an extensive content library becomes significantly smoother with efficient organization in a brand asset management system.

Structured categorization steps in to bring order, employing tags, folders, and metadata to systematically arrange every asset. It's akin to creating a tailored roadmap, guiding users to what they need without unnecessary detours.

For instance, assets vital for a particular marketing campaign are readily accessible, and those cleared for social media use are neatly segregated.

Version control plays a pivotal role in ensuring accuracy and consistency. It's the safeguard against the inadvertent use of outdated or unapproved content. With version control, the latest logo version is always at the team's fingertips, preventing potential mishaps and ensuring every output aligns with the brand's current standards.

Thankfully, brand asset management software is a user-friendly hub that streamlines workflow to help talented creative teams become more focused and productive.

4. Enhanced collaboration

Simultaneous access to the latest digital assets is a game-changer. It enables multiple team members to work on assets together, regardless of their physical location.

It's like having a collaborative canvas where everyone can contribute, edit, and refine without waiting in line. This speeds up project timelines, streamlines the approval process, and ensures that ideas and changes are captured in real-time.

Clear communication is the essence of any successful team. Brand asset management software becomes a space for dialogue, where team members can leave comments, provide feedback, and make suggestions directly on the assets.

This transparency removes the need for back-and-forth emails or the need to "jump on a quick call." That way, every voice is heard, leading to more informed decisions and stronger results.

5. Brand consistency

The sum of everything we've discussed so far leads to brand consistency.

Brand asset management software ensures the color palette, typography, or logo usage gets checked and aligned, leaving no room for discrepancies and ensuring you always produce quality content.

Imagine a world where every piece of marketing content, every advertisement, and every social media post echoes the brand's identity with unwavering consistency. That's the level of uniformity we're talking about.

(Image Source)

The software acts as a guardian, ensuring that the brand's story remains coherent, whether it's being told on a billboard, in an email campaign, or on a social media platform.

You don't need us to tell you how this strengthens your and your client's brand's presence in the market and builds trust with the audience, as they receive a consistent brand experience wherever they interact with the brand.

6. Scalability

Imagine you're getting an influx of clients. You want to start the onboarding process and have everything you need to start producing campaigns quickly.

Brand asset management software doesn't just meet today's needs but grows and evolves with the agency.

As the team expands and the asset library bulges, the software adapts seamlessly, ensuring that the transition from small-scale operations to larger, more complex projects happens without a hitch.

Future-proofing is another critical aspect of scalability. The marketing world is in constant flux, with industry trends and technological advancements shaping and reshaping the landscape.

A scalable brand asset management system stays ahead of the curve, continuously updating and innovating to meet these changes head-on. It's not just about surviving in a competitive industry. It's about thriving, embracing change, and using it to propel your agency forward.

7. Analytics and reporting

Brand asset management software provides invaluable insights into how assets perform and how teams employ them, transforming raw data into a goldmine of information.

You can make informed decisions beyond gut feelings or assumptions with these insights. It's about having a clear, evidence-based view of which assets resonate the most, which ones might need a revamp, and how to allocate resources more efficiently. Every choice becomes data-driven, rooted in real-world asset performance.

Let's say you are working on a nationwide campaign. The analytics tool within your brand's asset management software could reveal that while urban-themed images perform exceptionally well and engage the audience, rural-themed images aren't garnering the same attention.

This insight enables the agency to make informed, strategic decisions about content creation and asset allocation for future campaigns.

8. Better legal and compliance assurance

The software diligently manages and tracks licenses and copyrights, ensuring that all visual and textual content is used per legal agreements.

For example, if your agency has purchased stock images for a specific campaign, the software keeps track of the usage rights. Then, it can alert the team if they are near exceeding the licensed number of uses or if the license period is about to expire.

All marketers are familiar with the painstakingly humorous 'approval from legal' memes. By connecting legal teams to the software, you can get things approved quicker and put those nightmarish delays in approval to bed.

9. Security of assets

With cyber threats prevalent, the importance of secure asset storage and management can't be overstated.

The software provides robust encryption and secure access controls, ensuring only authorized personnel can access and modify the assets.

The software also ensures the secure sharing of assets, which is especially crucial when offering your client a digital asset management platform.

Instead of relying on less secure file transfer methods, agencies can confidently share assets through the software, knowing that their digital properties are safeguarded during the entire process.

10. Build client trust

Earning a client's trust is priceless. Not only do you retain their business, they're likely to get you more.

A high level of professionalism is visible when agencies use consistent and timely assets, ensuring that every piece of content aligns with the client's brand guidelines.

For instance, the agency can swiftly access the most current version of logos and branding elements when presenting campaign materials. This action demonstrates meticulous attention to detail and a deep understanding of the client's brand identity.

Client confidence grows when they see their brand represented accurately and cohesively across various channels. The software ensures that every banner, brochure, and social media post reflects the brand's core values and visual identity, fortifying the brand's presence in the market.

This consistency enhances the brand's reputation and builds a foundation of trust between the client and the agency.

Build a healthier bottom line with brand asset management software

Choosing the best brand asset management software translates into substantial cost and time savings, directly impacting your bottom line in a good way.

Consider a scenario where you're handling multiple campaigns simultaneously. Without a centralized asset repository, employees might spend hours each week locating the right versions of their creative assets.

The key benefits of digital asset management systems are these assets become readily available in their most up-to-date form — cutting down retrieval time drastically and enhancing overall productivity.

The software minimizes the need for additional storage solutions and reduces legal and security risks.

Using digital asset management software benefits your brand by contributing to a leaner, more agile operation. It positions your agency to deliver exceptional value to your clients while bolstering your financial health and competitiveness in the market.

Joanne Camarce

Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io. She loves slaying outreach campaigns and connecting with brands like G2, Wordstream, Process Street, and others. When she's not wearing her marketing hat, you'll find Joanne admiring Japanese music and art or just being a dog mom.

Published December 20, 2023

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